Life coaching is aimed at helping people meet goals in their personal or business lives by guiding them in the right direction — much like a sports coach might do for a sportsperson — although the methods used by individual life coaches will vary greatly.  

It might seem that the concept of turning to a coach outside of a sporting context is something that many people would shy away from — but the more you think about it, the more you may realize that people have been turning to friends and family for help and guidance for years. Life coaching is just a professional extension of that help.  

Most of us turn to a friend who we consider to be ‘wise’ when it comes to certain circumstances such as making key decisions or overcoming problems. But our friends may not always have the answers or may not be sufficiently objective about a situation to give decent advice. This is where life coaching has role to play, by helping people see their life from a different perspective and giving them the confidence to move forward.

Life coaching is a form of counselling…to help people solve their problems and achieve ambitions.

Steve Mitchall

Life coaching is a form of counselling which uses a series of individual sessions — which are sometimes carried out over a telephone or even via e-mails, as well as through face-to-face sessions — to help people solve their problems and achieve ambitions. It draws from a number of disciplines, including sociology, psychology, and numerous forms of counselling.

While life coaching is frequently associated with the business world, there are also coaches who deal with individuals and their personal lives by helping them to explore the underlying causes of their problems as well as helping to find routes to success. This more personal kind of life coaching is frequently done face-to-face.  

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